SEO vs SEM

SEO vs SEM :

Many terms are used in internet marketing - the largest of them being the search engine optimization and marketing on search engines - but what are the differences in SEO vs. SEM?

SEO vs SEM

SEO vs SEM can be seen as a question - are these two terms is the same thing? They seem similar - engine optimization search engine marketing vs. research, but they actually refer to two different parts of the same marketing scheme. SEM is a term much broader than SEO, and includes as one of effective SEO techniques. SEM is that the company can do to make themselves known on a search engine, including paid inclusion and other ads.


The page that is created when a search engine used is considered a SERP - a results page of search engines. On this SERP, there are several different types of results. Inclusion with the SERP of Google as an example, there are paid ads that are related to your search to the sides of the RSR, and paid (a bit like cutting in front of the line) results in top. If you choose to pay for any of these particular results on a SERP, or even just pay for an ad on a SERP is an example of marketing on search engines.

SEM includes SEO (Search Engine Optimization) - the practice of making your site friendly to search engines "organically". This is done without having to purchase additional ads or pay to have your site appears first, it relies on making your website attractive to search engines so that the site will come soon on the results page. These techniques include the use of inbound links, and coding of keywords such as special meta tags to make your site more user friendly for the spiders - the programs that find new content on the web.



Thus, in the issue of SEO vs. SEM, the use - that you will use a form of SEM anything, as SEO is a form of SEM. If you decide to pay for advertisements and other benefits of Search Engine Result Pages, you are also using SEM - but it might not be as advantageous as using the search engine optimization. While you might get immediate results by paying for a spot high on the SERP, some people never click on paid results, which will cause you to lose a few visitors.

It is important to note that the terms SEO and SEM should not be used interchangeably. They are two different things - but the two practices can help your site to be a success if used properly and with common sense.